Guest Blog: Leigh Kakaty of Pop Evil, Part 1
Leigh Kakaty is the vocalist for Michigan rock act Pop Evil. Formed in 2001, Pop Evil has gone on to sell over a half million singles, with multiple top-charting singles, all while obtaining road-dog status by exclusively living out on the road. Their most recent LP "Onyx" was released last month. Watch the video for their hit single, "Trenches" at the bottom of this post.
Rock is not dead.
It seems like over the past year, I’ve been hearing more and more that rock is dead. After the past few months being on the road with Three Days Grace, Sevendust, and playing four of the biggest rock festivals in the country (Fort Rock, Welcome to Rockville, Carolina Rebellion, and Rock on the Range), I have come to the conclusion that "Rock is dead" couldn’t be further from the truth. Rock and roll is very much alive.
It's been said, “Rock is dead,” “people don’t spend money on records anymore.” What a cop out. Music sales are down across all genres. I think there were about 10 albums in just about every format that actually went platinum last year. Even though I believe in the album as a format, it's a singles market nowadays. The numbers continue to grow in the single sales world, which means a song is more important now more than ever. Making a great album is not a lost art; it just takes people longer to buy the entire thing!
So where does this leave rock and roll? It is not known as a genre for million-selling singles. Every single download counts. It starts by staying on the road. You have to be hungrier than ever! I am proud to be in a band grinding during this new era of rock. This is the hardest generation to ever be in a rock band. You have to give it your all these days. Giving it your blood, sweat, and tears is 100 percent the Pop Evil motto. It's about making music that you enjoy to play every night. We have always spent our time focusing on the things we can control rather than the things we can’t. There will always be things about this business we can’t control, but winning over a new fan is more thrilling than any financial gain you could ever obtain. It has always been more about writing music and playing it live. The energy that you feel onstage with your fans is the electricity that fuels this band.
The good news is rock fans spend their money in several different ways. Whether it’s on the physical CDs or personalized memorabilia. Fans are more hands-on than ever as bands have become more fan-accessible. Bands have to be more than willing to do the little things that aim to create stronger relationships between the fans and bands. It's this relationship that helps build a stronger loyal fan base that will stick around for many years.
There is a hunger for rock and roll and it is not going away.