The Treatment Premiere New Music Video, “Nothing To Lose But Our Minds”
British rockers the Treatment will be opening for Kiss and Mötley Crüe on their massive tour this summer, and they will release their debut album, This Might Hurt, on July 17. In anticipation, they are premiering the music video for the song, “Nothing To Lose But Our Minds” right here right now. Check it out below and let us know what you think in the comment.
REVOLVER What’s this song about?
MATT JONES It’s a song of hope, about how to overcome the powers and the prejudice that try and deter you from your goals. It’s about having self belief and never giving in.
Why did you decide to make a video for this song?
We always liked the message in this song, and it has become an audience favorite. It has a really memorable chorus and a positive feel. We hope people will find it uplifting when they listen to it.
How do you guys come up with the concept for the video?
We are big Beatles fans, and we wanted the video to have a Sgt. Pepper/”All You Need Is Love” kind of feel to it. There was a great vibe in the room through the whole day, and I think that comes across when you see it. Almost everyone that as helped us along tthe way from day one, was in the video, so it was also very personal to us and we had great fun making it.
What was the craziest thing that happened at the video shoot?
Well, actually, it was crazy from the start. The shoot started at 10 in the morning and when we arrived at the studio in Kings Cross, we discovered that a workman had drilled through an electric cable, and cut off the power to the whole area. As there was a cast of about 60 to 70 people in the video, we only had one day to get the video finished as it would have been almost impossible to re arrange it for another day. Fortunately, the power came on early in the afternoon. It was also Tag, our guitar player’s birthday, and the day eventually developed into a full-blown party. We didn’t finish until 5 in the morning and about 10 of the cast members ended back at our manager’s house in Cambridge where we live. It was without doubt the most fun we have had on a video shoot.