Special Avenged Sevenfold Issue of ‘Revolver’ Available Everywhere!
Avenged Sevenfold, Revolver Magazine, and QMCODES Join Forces to Create Special Augmented Reality Collector's Issue of Revolver Magazine
Featuring Seven Alternate Covers, to Celebrate July 27th Release of New Album Nightmare
To celebrate the release of Avenged Sevenfold's new album Nightmare, Revolver magazine has created a special collector's issue devoted to the band that features seven different cover images and interactive technology by QMCODES to unlock exclusive mobile content. The issue will hit newsstands on July 27th, the day the album is released by Warner Bros. Records. Featured inside are a complete oral history of the Southern California band's rise in their own words, a tribute to late drummer The Rev (including never-before-seen photos and classic interviews), details about Nightmare, a pictorial of A7X fan tattoos, mobile video, secret interviews and much more.
"We at Revolver have been following Avenged Sevenfold since they first broke onto the national stage in 2002," says the magazine's editor in chief, Brandon Geist. "When I joined the Revolver staff three years later, City of Evil was cranking in our office just about every day. Since then, we've watched Avenged Sevenfold grow, watched them reinvigorate heavy metal music with their unique signature sound, and watched our readers rally behind them. Now in celebration of the band's latest album and in a remembrance for Jimmy 'The Rev' Sullivan, we're very proud to give A7X their own issue, and we thank them for sharing their story—and their new music—with us all so courageously."
The issue will be printed with seven different covers (see below), with each band member gracing one cover, plus two group portraits. One of the portraits, featuring band members M. Shadows, Zacky Vengeance, Synyster Gates, and Johnny Christ, will be available on newsstands for three months. The six alternate covers, including one featuring a band portrait with Jimmy "The Rev" Sullivan, are available exclusively online at www.revolvermag.com/store, as part of the deluxe box-set edition of the issue, which is limited to 1,000 sets. Avenged Sevenfold have appeared on Revolver's cover four times over the years, but this is the first time they have received this special treatment.
Also for the first time, the issue will feature QR Codes, an Augmented Reality technology that allows cellphone users to scan a unique code with their mobile phone to unlock bonus videos, photos, and interviews. This Avenged Sevenfold collector's edition of Revolver brings content beyond the page with the QMCODES Link.Me platform, an incredible new way to bring print media to life, leveraging the proliferation of smart phones with the advancement of mobile media and combining it with the reach and depth of established media channels. QMCODES has been pioneering interactive print since 2007 and counts HarperCollins, Warner Bros. Records and Universal Music amongst its clients, creating new user experiences in a simple Augmented Reality experience that keeps readers coming back for more.
"We're really excited to be bringing this amazing technology to the music publishing industry and working with a cutting-edge magazine like Revolver, creating a true convergence of online, offline, and mobile, bringing the best elements together in one simple action with the Link.Me platform," says QMCODES' founder Antony McGregor Dey. "Our years of experience in the book publishing industry with clients like HarperCollins show that consumers are ready to use this and want richer media experiences."
This past April, Jimmy "The Rev" Sullivan won the Best Drummer Award at the 2010 Revolver Golden Gods. His parents and sisters accepted on his behalf. Vinnie Paul (Pantera, Hellyeah) and Joey Jordison (Slipknot, Murderdolls) presented the award.