Mastodon just wrapped up the first leg of their Emperor of Sand tour, which is sponsored by Pabst Blue Ribbon beer. With another round of dates scheduled for this fall, the band brushed up on their beer-shilling, product-placement skills. Watch the Atlanta outfit's hilarious attempts below.
The Office-style mockumentary centers around Andy Riggs, PBR's overeager music tour manager, whom the band naively allowed to tag along with them on the road. His aims? To get the band to "eat, drink and breathe nothing but PBR." His methods? Forcing the band to sit through hours of "label facing training" and pouring beer on Brent Hinds' cereal, among other tactics. Unsurprisingly, Mastodon aren't exactly thrilled: "I love PBR and all, but I didn't sign up for this shit," complains Hinds. (Actually, he did; Riggs has the contract to prove it.) By video's end, their shade has evolved into complex trolling schemes. Lest we spoil the plot, let's just say that Mastodon's revenge plan involves a staged green room break-in.
Aug. 20 – Las Vegas, NV – Psycho Las Vegas Festival
Sep. 23 – Denver, CO – High Elevation Fest
Sep. 26 – Orlando, FL – Hard Rock Live
Sep. 27 – Charleston, SC – North Charleston Performance Arts Center
Sep. 29 – Knoxville, TN – Civic Auditorium
Sep. 30 – Louisville, KY – Louder Than Life Festival
Oct. 03 – Raleigh, NC – The Ritz
Oct. 04 – Charlotte, NC – The Fillmore
Oct. 06 – Atlanta, GA – The Fox Theater
Oct. 07 – Camden, NJ – Rock Allegiance Festival
Oct. 09 – Montreal, QC – Metropolis
Oct. 10 – Rochester, NY – The Armory
Oct. 11 – Grand Rapids, MI – 20 Monroe Live
Oct. 13 – Oklahoma City, OK – Diamond Ballroom
Oct. 14 – San Antonio, TX – Aztec Theater
Oct. 15 – Houston, TX – Houston Open Air
Oct. 17 – Albuquerque, NM – Historic El Rey Theater
Oct. 19 – San Diego, CA – House of Blues
Oct. 21 – Sacramento, CA – Aftershock Festival
Oct. 23 – Boise, ID – Revolution Center
Oct. 24 – Spokane, WA – Knitting Factory
Oct. 25 – Vancouver, BC – Orpheum Theatre
Dec. 02 – Cardiff, Wales – Great Hall
Dec. 04 – Wolverhampton, England – Civic Hall
Dec. 05 – Nottingham, England – Rock City
Dec. 06 – Newcastle, England – Northumbria University
Dec. 07 – Glasgow, Scotland – Barrowland
Dec. 09 – Manchester, England – Academy
Dec. 10 – London, England – Brixton Academy
