It's so genius that it's amazing that it hasn't already been done. Korn frontman Jonathan Davis has launched a new pet brand called Freak on a Leash, flipping the name of his nu-metal band's 1998 smash into a horror and rock-themed pet product company.
"These premium products are created for all, paying homage to the horror and rock music we love," Davis wrote in an Instagram post introducing his latest endeavor. "This first collection, designed exclusively by me, contains all custom products made with high-quality gunmetal hardware, leather, nylon, and plushies that will set your pet apart from the pack."
Freak on a Leash has an official website, but the brand doesn't officially launch until October 28th, and there're currently no previews online about the exact types of products he'll be selling. However, the singer revealed that fans who are attending Aftershock festival this Saturday, October 8th, in Sacramento will be given a sneak peak of his first collection.
Partnering with the fest's promoters, Danny Wimmer Presents, and the non-profit animal rescue, Take Me Home, Davis will be presenting Freak on a Leash at the Take Me Home tent this weekend, and giving people early access to the first line of products.
"A portion of proceeds sold at the festival, as well as the webstore launch, will be donated to the Take Me Home organization," Davis wrote on Instagram.
Check out the official announcement below.