Ho99o9 are undoubtedly one of heavy music's most exciting duos, combining a sharp mix of rap, punk rock and metal in a wholly unique way. Recently, the band was chosen for Dr. Martens' Worn Different ad campaign, where they speak about what makes them tick as a band. The 30-second advert sums up their entire approach, the band's Eaddy stating plainly "there's no other way to perform than how we perform."
The rest of the ad splits shots between the band playing and going nuts, the attitude and aggression of what they do coming out in full force. Dr. Martens' website also gives a quick rundown of what the band is about, providing some up-close photos of the band performing, and them generally looking like badasses. Who knew a complex band could be described so succinctly?