The truth is, if we were in charge of creating an ad campaign for pretty much any product, we couldn't think of a better spokesperson than the Metal God himself Rob Halford. Even at 70, the NWOBHM titan has more energy and enthusiasm than most people half his age — and, of course, a voice for all time. Recognizing Halford's immortal greatness, the folks at Plymouth Rock insurance enlisted the Judas Priest icon to star in their new ad campaign, which plays on the "rock" in the company's name to showcase fictional customers getting "Plymouth rocked."
Tim Cawley, CCO of HeyLet'sGo, the creative agency behind the ads, is also an ASCAP songwriter and wrote the music and lyrics for the campaign's three songs. "Going into the studio with Rob Halford? You're not going to have a better day at work than that," he commented. "Don't let his menacing growl fool you. Rob was totally easy-going and collaborative — bringing his rock star charisma in the vocal booth and on set." Watch above and below.