The Fever 333's activist frontman Jason Aalon Butler recently announced that he's launched a new record label, 333 Wreckords Crew, and his first signing is Louisville, Kentucky's Guerrilla Warfare, who dropped the EP C O N S U M E earlier this year. The trio's first release for 333 Wreckords is the trippy, high-octane new music video for C O N S U M E single "NU.Wav," making its premiere right here right now.
Guerrilla Warfare are pretty exactly what fans might hope and expect from a Butler-run label, as, much like Fever 333, they pull from hardcore, nu-metal, hip-hop and beyond for a genre-busting and undeniable hooky and groove-laden sound. "We took influence from current rap artists like Tee Grizzley and tried to tie in some old-school Beastie Boys style to the flavor to the vocals," vocalist and drummer Garrett Hood explains of the group's approach. "Instrumentally, we have always loved nu-metal and hardcore both, and we think those influences speak for themselves."
Butler knew as soon as he heard Guerrilla Warfare that he wanted to work with them. "I believe that when things speak to you that quickly simply due to the irrefutable energy they convey, you have to act on that," he says. "So that's what I did."
The "NU.Wav" video was filmed across two shoots at two separate locations: at the band's May 25th EP release show at Headliners in Louisville, Kentucky, and in a 5' x 3' half bathroom in Hood's apartment in Old Louisville by Ana Massard and Alex Constante. "We fit six people in that tiny room — three in front of the camera and three behind, including our friend Mat Schladen on the camera work," the vocalist-drummer recalls. "The video was then edited by Ana and eventually animated by Alex."
Of the 333 Wreckords partnership, Hood enthuses, "To have somebody like Jason who I've literally idolized for years, in terms of being a performer, songwriter, activist and overall human being, involved with GW is a literal dream come true for me personally and for all of us. We feel that he and 333 Wreckords Crew understand and support the bridge of cultures and sounds we are trying to create in our music, and we could not be happier to work together to watch our vision come into fruition."