Having shared the stage with Disturbed, Rob Zombie, Static-X, Clutch and more over the years, electronic-industrial veterans Clay People are due to drop their sixth studio full-length, Cult Hypnotica, on July 1st, and today (June 27th), they've unveiled its title track along with a high-energy performance video. Vocalist Daniel Neet has described the group's sound as an attempt to find "common ground between electronic acts like the Chemical Brothers and the dark bravado of bands like TOOL," and Clay People give that ambitious a goal a worthy shot on the new song.
Thematically, the single takes on "the tongue of the modern demagogue, the ills of groupthink and the band's experience with the music industry," according to the band. It's an apt representation of the album write large, which delves into "the onslaught of misinformed media, religion misinformation, the corruption of political agents, and the use of technology to control human behavior and societal control." Watch and listen above.