Australian-born/L.A.-based duo and Revolver favorites VOWWS make self-described "death pop," and their latest single, the sinister, rumbling "One by One," more than lives up to that descriptor. The song arrived today (February 18th) accompanied by a surreal, Lynchian music video. Watch and listen above.
The "One by One" single also includes the B-side "Shadow Man" — together they represent two sides of the same state of mind. "'One by One' is about the lies we tell ourselves to make sense of our lives," VOWWS' Matt commented. "If we start believing them too much, eventually they can take us over. By thinking we can have everything we want all the time, anytime, forever and be righteous while doing it — these appetites will eventually consume us and define us, leaving us with nothing real. 'Shadow Man' is the aftermath ... It's no less confused but it's looking around wondering what went wrong."
As for the video, it was inspired by "films that capture the desert in a dark, mystical, lawless style," according to singer Rizz, specifically, Natural Born Killers, From Dusk Till Dawn and "that cowboy scene" from Mulholland Drive. Shot on 35mm film over the course of 24 grueling hours in the middle of nowhere, the clip was directed by frequent VOWWS collaborator Jordan Hemingway and edited by Rizz herself.
VOWWS have previously collaborated with big-name fans including Gary Numan and Deftones' Chino Moreno, as well as toured with diverse acts including Poppy, the Cult and Cold Cave. The new release — which comes ahead of an upcoming full-length, due later this year — was originally timed to coincide with a 21-date North American trek with Igorrr and Melt Banana; however, the run has been postponed until the fall due to Igorrr having visa issues. Stay tuned more news from VOWWS coming soon.