New Delhi–based Indian folk-metal band Bloodywood made their name by going viral with heavy covers of pop and traditional songs, but they've more recently started breaking into original music with an uplifting message. Their most recent such offering is the single "Endurant," which, in its lyrics and video, takes on the issue of bullying. "This has been our direction from day one — metal can be fun," vocalist Jayant Bhadula told us last summer, when the band premiered its song "Jee Veerey." "You don't have to be angry all the time. People say metal is a way of life, so you do get happy, you get sad, you are in a chilled-out mode." Bloodywood guitarist and producer Karan Katiyar added, "It's much more fun when you have a positive message and everyone relates to it."
Of the new single and its video, Katiyar says, "'Endurant' is a song for those who've faced or continue to face bullying in any aspect of life. We wanted to be as realistic and practical as possible with our message, which is why the song urges to endure and come out stronger rather than retaliate or fight back with force. The video, while maintaining the message of the song, also tries to establish that bullies are not another breed." Check it out above.