As the end of the year and the decade rolls closer, Disturbed are in a reflective mood. Today (December 19th), the band released a new live video for Evolution standout "Hold on to Memories," bearing a simple message, which they describe thusly: "As long as you keep someone's memory with you, a piece of them is still alive." Directed by Rafa Alcantara, the clip captures a moment during Disturbed's live show when the group perform the song backed by a projected collage of treasured memories, with photos and videos of their friends and families, both here and gone.
During this part of each show, frontman David Draiman beseeches concertgoers to actively create new memories. "The people who have left us are never completely gone," he says. "They stay in our memory, and I encourage each and every one of you to live every day of your lives like it's the last day of your life, making memories that last forever with the people you care about and love. Shine your light on this world everyone. Make memories that will last forever and cut through the darkness."
In keeping with this message, the band have also launched an interactive video creator with which fans can upload up to eight photos of their favorite memories to create a video montage set to "Hold on to Memories." Disturbed have more plans for the song: In 2020, they intend to release an official music video for the single, directed by Matt Mahurin, who has previously helmed their "Sound of Silence" video, which has over 500 million views and counting.