For over a decade, the L.A. band Phinehas have been been making thunderous metalcore that applies a modern sheen to the riff-heavy sounds that groups like Killswitch Engage, Unearth and As I Lay Dying popularized at the turn of the century.
Last month, they released their fifth album, The Fire Itself, via Solid State Records, and today we're psyched to be premiering the blazing music video for its equally bouncy, galloping and sing-along-worthy title-track.
The lyrics of the song work around the idea that, sometimes, in order to make a positive change in your life, you have to burn everything down that's causing you trouble and build yourself up again from the ashes. The video takes a literal approach to that theme by featuring the band performing in a room of smoldering ash and shots of frontman Sean McCulloch breaking free of rope that's tied around his wrists.
The song is an absolute beast and the video is hard to look away from. Watch it above via YouTube.
"This music video serves as a vivid and visually violent representation of what it means to not just be the heat or light, but in 'The Fire Itself,'" McCulloch explains. "It's a song about becoming yourself in the truest sense and exploring by burning away the old self to allow your new self room to grow."
He continues, "I think Ricky [Norris, director] really captured his vision in an aggressive and visually beautiful way. We've worked with Ricky on numerous videos in the past and we knew that he would do justice to the song and album overall. Also, my 3-year-old son, Aiden, was able to be in the video, and I couldn't be more proud."
The Fire Itself is out now via Solid State Records.