Earlier this week, Bring Me the Horizon revealed the first single off their upcoming album amo, "Mantra." All the lead-up surrounding the song has been extremely cult-influenced, including the band hanging posters that ask, "Do you want to start a cult?" around the U.K. Not to mention, the song itself features lyrics from Oli Sykes that run similar to a lot of persuasive visualization "imagine you're stood at a beach, feel the water tapping on your feet."
It's very clear the band is 100 percent all-in on the cultish imagery, as their new video for "Mantra" goes. The video shows Sykes both falling victim to a cult, and at the head of one. The visuals in the video clash repeatedly, elements of video games, late-night infomercials, and church sermons all run on a closed loop next to each other for a vicious effect. It ends with Sykes ingesting a bunch of pills, dying, and all of his followers engaging in an electric-death-orgy at the end, because how else could it?
amo comes out January 11.