Bring Me the Horizon have been dropping hints over the past week, and now the time has finally come to hear the U.K. band's new single "Medicine," the third from their upcoming album Amo.
Following the first two tracks released, "Wonderful Life" and "Mantra," this one comes with an unnerving video featuring a CGI version of singer Oli Sykes in various bizarre situations, including one where his head is rapidly covered in disturbing little men who swarm his face and channel their way into his open, gaping mouth. A particularly retching moment comes when a spooky black figure peers out of a crevice in the back of CGI Syke's head, only for another onslaught of the small men to pummel their way down his open throat. Thumbs poking his eyeballs into oozing black goo and a montage of other darkly nauseating imagery fill the screen and capture the eye; it's a trainwreck of cleanly created horror, and it's hard to look away.
The visual elicits panic and disgust, in contrast to the calm, soothing electronic tones of BMTH's chilled-out musical direction on the tune. Pop sensibility and smooth production make "Medicine" highly listenable and undeniably catchy, with a hook-heavy chorus and modern touches in the samples and effects. The dueling images versus tame sounds bring focus to the frustration of the lyrics, which Sykes has quoted in a few interviews before as relating to his divorce. The singer told NME, "I don't want it to seem like I care, and I didn't want to dredge up the past. I didn't want to give the person the 'glory' of writing stuff about them and shit like that. After it while it just became apparent that I needed to. I needed to get it out of my system."
Despite the pain and anguish that may have plagued Sykes while composing the lyrics, the music remains more radio-friendly than ever. This approach in the group's sound comes as no surprise, though, as Sykes told Kerrang! in August, "With this album we didn't just want to rest on what we do well, we wanted to challenge ourselves. We're not betraying our fans, but the new album doesn't sound like what we've done before."
Amo will be on January 25th on Sony Music. You can pre-order the CD, vinyl, or digital version on the band's official site.
Amo track listing:
1. i apologise if you feel something
3. nihilist blues feat. Grimes)
4. in the dark
5. wonderful life (feat. Dani Filth)
8. sugar honey ice & tea
9. why you gotta kick me when i'm down?
10. fresh bruises
11. mother tongue
12. heavy metal (feat. Rahzel)
13. i don't know what to say