East Side Ink
Keanu Reeves' Chest Piece to John Cena's Neck Demon: Josh Lord Talks Movie Tattoos
Revolver and Inked have partnered to bring you stories on some of the world's best tattooers and tattoo shops, including New York City's East Side Ink. In the latest installment of our series, we sat down with East Side Ink co-owner Josh Lord to talk about designing tattoos for movies. "We went through thousands and thousands of designs and options before finally settling on something that looked kind of like magical," says Lord of his work for the 2010 feature film The Last Airbender. "It was very difficult to come up with something iconic to match the simplicity and beauty of the cartoon." Watch the video above in which Lord discusses working with special-effects teams, designing a comically intense neck tattoo for "the nicest guy ever" John Cena, helping with Keanu Reeves' Private Lives of Pippa Lee chest piece and more.
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