See Serj Tankian Talk Coffee and Creativity, Introduce His Armenian Coffee Brand
System of a Down frontman, solo artist and score composer Serj Tankian invited us into his home last year to shoot an exclusive three-part "The Art of Work" series. In episode two, he talks about his love of coffee and how it has intertwined with his creativity over the years — "I love working when I'm drinking coffee," he says — inspiring the musician to want to make his own coffee and, specifically, to introduce Armenian coffee to the rest of the world. He's aiming to do so with his new coffee brand Kavat. See Tankian brew up some Kavat, talk about the customs around Armenian coffee and discuss his mother's involvement in the venture.