East Side Ink
'True Detective' Tattoos: Josh Lord on Designing Matthew McConaughey's Biker Ink
Revolver and Inked have partnered to bring you stories on some of the world's best tattooers and tattoo shops, including New York City's East Side Ink. In the latest installment of our series, we sat down with East Side Ink co-owner Josh Lord to talk about designing tattoos for TV shows, including his favorite, True Detective. "They cared about every detail of realism," says Lord of his creations for Season 1 of HBO's hit crime-drama series. "They said, 'Make the tattoos look like they are from the Nineties. Really make it look like they got them in jail. It should be bikers. No one should look like they're from a different era.'" Watch the video above in which Lord explains why realistic tattoos can't be perfect and how he spent six months on research and designs for the show, which won an Emmy for Outstanding Makeup for a Single-Camera Series (Non-Prosthetic).
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