Former Alice Cooper guitarist Kane Roberts just released his latest solo album, The New Normal, and he not only called on his former boss to sing on the record's "Beginning of the End," but he also got Arch Enemy's Alissa White-Gluz to join in the fun and he got them both to star in the song's cinematic music video. The mini–action movie, which makes its debut here, sees the Cooper, White-Gluz and Roberts wreaking all sorts of havoc together while singing the propulsive cut.
"As you can imagine the road to locking this group of people down in one location was loaded up with explosives, but suddenly there we all were, on set, cameras rolling in Vancouver," Roberts enthuses. "The actors (Sheryl Cooper, Randy Robison), stunt people (Thomas Lorber), directors, crew (and, of course, Alice and Alissa) all fought hard to to pull down something really special. Not easy. At one point I did something you're typically not supposed to do on set — I stopped and looked around at what I was able to mash together. I thought, 'How fucking lucky am I?!' The thing of it is, you get Alice Cooper and Alissa White-Gluz in the same room, there's no safe-zone. You gotta get it done. Fortunately, we captured it on film. Don't even ask me about post-production! RTFO!"